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Suck at Something the Sponsorship
For its launch on the US market, columbian lollipop brand BonBonBum, decided to sponsor a soccer team, but instead of choosing a top team, they partnered with the last ranked team in the ULS championship, the MIAMI FC.
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The question was : WHY?
Cesar Caicedo, CEO of BonBonBum : "Having a lollipop brand, we love people that suck."
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Agency : Fred&Farid NYC
Creative Director : Laurent Leccia
Creatives : Thomas Raillard,
Shannon Nelson
Director / photographer :
Brent Campanelli - Neighbors Brooklyn
Handmade typography : Thomas Raillard
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